Consumer Choice Decision for Airport Taxi at I Gusti Ngurah Rai International Airport
نویسندگان
چکیده
A taxi service provided by the I Gusti Ngurah Rai International Airport plays an important role in meeting transportation needs of travelers, as it provides a convenient and effective means for people to go from airport their destination. However, today’s competitive industry, may find difficult attract retain growing number passengers. This research aims identify strategies that can be used service, where this will focus on identifying significant attributes influence passengers’ decisions use services determine most effort increase The analysis was conducted using discrete choice model approach individual behavior. Multinomial logistic regression (MNL) three alternative mode choices observed between Taxi, Minivan, Grab. uses influential such waiting time, travel price, safety, convenience, capacity, promotion. data obtained quantitatively with collection techniques questionnaires respondents spread across major cities Indonesia. Based results analysis, shows affecting selection are capacity.
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ژورنال
عنوان ژورنال: International Journal of Current Science Research and Review
سال: 2023
ISSN: ['2581-8341']
DOI: https://doi.org/10.47191/ijcsrr/v6-i1-19